Freelance Senior Designer & Art Director
Freelance Senior Designer & Art Director
Identity for a British contemporary art publisher and distributer working with leading artists to publish limited edition prints.
The identity needed to be modern yet classic.
We chose the sans serif font Gotham for the wordmark as it is modern and confident, it sits well with the bold symbol ‘M’ and ‘E’. Caslon, a British serif font, was chosen as the additional font for its classic style – complimenting the logo. Caslon brings an elegance and sophistication to the branding.
Project completed at Why Not Associates.
© 2016 Shaheena Pooloo Limited