Freelance Senior Designer & Art Director
Freelance Senior Designer & Art Director
Cheltenham Ladies’ College is one of the UK’s most prestigious and oldest independent boarding and day school for girls.
We re-branded CLC creating a new identity that has elegance, sophistication and is contemporary whilst still feeling established by retaining the school’s heritage.
We have designed various printed literature from invites, prospectuses to large banners. The prospectus stands out from the norm by allowing large double page spreads to show off the in-house photography, having a strong impact. The information is laid out minimally onto tipped-in shorter white pages. This concept has been applied to the website to create a consistent system.
Project completed at Why Not Associates.
Development process of the bird symbol used in the redesigned CLC logo.
© 2016 Shaheena Pooloo Limited